Sugar Is Sweet, Even If He Is A Truck


It’s hard to believe that trucks and food can make for such a delicious combo.

The Treats Truck Baking Book: Cookies, Brownies & Goodies Galore!

No matter how hard you try you could not ignore that distinctly summer sound. Just about every evening from the start of June through the end of August it was there. Just begging you to come out and play.

I’m not talking about the sound of baseball being played in the street or even the cheering that accompanies a raucous game of Kick The Can. No, I’m talking about something much more difficult for the average kid to resist. The sound of the Good Humor Truck.

Almost every summer night, the Good Humor man made his rounds through my Chicago neighborhood. The sound was unmistakable. Not overly loud, distorted music blaring from a broken speaker, just rhythmic bells. Not one of those big giant ice cream trucks that dispenses inferior, no name products. But, a smallish truck. It was essentially a freezer with an open air driver compartment, painted white with Good Humor logo proudly emblazoned on the side. A great ride on a beautiful summer day. Sucks if it rains.

The Good Humor Man

I don’t know if my childhood was typical or not. But, everyone I knew got their first “food truck” experience from the man in white. He knew everyone on his route and made sure to dig out their favorite from the tiny freezer door. The belt worn change dispenser was pretty cool too.

If you happen to be raising your kids in Manhattan or Brooklyn, they may very well have had their first mobile food experience courtesy of a truck named Sugar and his owner Kim. The Treats Truck, has been rolling down New York streets dispensing its sweet contents since 2007.

Now, you can cook up some of the same fantastic cookies, squares, cupcakes and brownies in the comfort of your own kitchen. Kim Ima has included recipes for her classic and seasonal treats in her just released cookbook, The Treats Truck Baking Book: Cookies, Brownies & Goodies Galore!

The book is a great mix of recipes, photos, baking tips and lots more. There’s a little bit of story telling. And, some Treats Truck history of course. The book has a real playful feel to it. Which suits the subject matter perfectly. After all we’re talking about cookies sold from a truck here not some molecular gastronomic concoction (which has its place too). The book should be as light and fun as the subject matter it represents and it is.

Kim was nice enough to share one of her delicious recipes with us. Oatmeal Jammys anyone?


Here’s how to do it.


1 cup butter, (2 sticks)
1 cup packed dark brown sugar
1/8 cup white sugar
2 eggs
2 teaspoons vanilla extract
1½ cups flour
1 teaspoon baking soda
1 teaspoon ground cinnamon
1 teaspoon salt
3 cups old fashioned oats

1 – Preheat the oven to 350°F. Grease a baking sheet or line it
with parchment paper.

2 – In a large bowl, cream the butter and sugars together until
light and fluffy. Add the eggs, one at a time, and mix well.
Stir in the vanilla.

3 – In a separate bowl, combine the flour, baking soda,
cinnamon, and salt.

4 – Gradually add the flour mixture to the butter mixture,
mixing until fully incorporated.

5 -Mix in the oats and any add-ins you fancy!

6 – Use a spoon or an ice cream scooper to scoop up balls
of dough. Place them about 2 inches apart on the baking

7 – Bake for 12 to 14 minutes, or until golden at the edges.

Makes about 1½ dozen cookies (or double the recipe
for a big batch!)

Optional add-ins: 1 to 1½ cups raisins, chocolate
chips, chopped pecans, walnuts, dried cranberries,
minced dried cherries, currants—whatever you like!


On The Treats Truck, we serve a lot of oatmeal jammys, the
oatmeal version of a thumbprint cookie. Our favorite jams to
use are raspberry and apricot.

Oatmeal Cookie Dough (above)
Jam or jams of your choice

1 – Preheat the oven to 350°F.

2 – Place scoops of oatmeal cookie dough 2 inches apart on a
greased or parchment paper–lined cookie sheet. Use your
thumb to make a hollow in the dough.

3 – Use a piping bag or a spoon to put a dollop of jam in the
center of each cookie.

4 – Bake for 12 to 14 minutes, or until the cookies look fully
baked and the edges are golden.

Makes about 1½ dozen cookies (or double the recipe
for a big batch!).


Above image: Jason Florio. Oatmeal Cookies and Oatmeal Jammys, The Treats Truck Baking Book, with permission from William Morrow, copyright © Kim Ima 2011.

The Bottom Line: The Treats Truck Baking Book has lots of great recipes that are pretty easy to pull off in your own kitchen. Bakers of all ages will love this book. Younger chef-lets will find the baking tips and hints helpful and fun to read. Many of the recipes contain multiple variations. That means Kim has thought about her creations in a way that rises above the typical cookie recipe recitation. That’s nice.

BUY IT! - The Treats Truck Baking Book: Cookies, Brownies & Goodies Galore!

BUY IT! - The Treats Truck Baking Book: Cookies, Brownies & Goodies Galore!

Author: Kim Ima
Hardcover: 176 pages
Publisher: William Morrow Cookbooks (November 1, 2011)
ISBN-10: 0062065777

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